Evaluation question four

Who would be the audience for your media product?

The target audience for our film would be 15 to 25, who are often thrill seekers that enjoy getting scared. They are also sociable and prefer spending time with friends doing things like going to gigs or the cinema. The most enjoyed film genre by this age group is thriller and horror. The research allowed us to see that our film was more relatable to females, however males would enjoy the thrill it gave them.

The preproduction research we conducted was a questionnaire, which we handed out to randomly selected people mainly from our target age group, but some of which weren’t. The results of pre-production research allowed us gage a better understanding of who our target audience and what they enjoy, this helped us get an idea of how we could improve our film to engage them even more.

Overall, we feel we have been able to create a product that is enjoyed by our target audience due to the fact our characters are in the same age group and due to pre-production research as well as our own experience we were able to add in more elements that they enjoy.