technical continuity: this helps the audience focus on the film instead of focusing on the editing of the film, it makes sure the film runs smoothly.
Jump cut: a jump cut is editing something to make it less boring for the audience, you cut out the more boring parts of the footage so what is left is interesting for the audience to watch. It also makes the film or video shorter or otherwise you could have a film that was 6 hours long instead of 2 hours long.
180 degree rule: when using this rule you need to establish where everything is, for example a person is talking to someone else you stay on either the left or right side you don't swap half way through the footage, as swapping can confuse the audience. You can swap from person to person, for example you can you do an over the shoulder shot and swap from one persons shoulder to the other persons shoulder, but you need to make sure you stay on the same side.
Shot reverse-shot: when doing shot reverse-shot you do not want to zoom in and out on things as your eyes do not zoom in and out so this can be uncomfortable for some people, you can also change the angle of the shot but you need to stay on the same side of the people who are talking, you can chose different angles for example you could choose to do a close up of peoples faces switching from person to person as they talk to show peoples reactions to what ever the other person is saying.
Match on action:
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