Most titles of horror films have their credits done over a black screen with non-diegetic music playing in the background to set the scene and mood, the sometimes have little snippets if film between the writing to show the genre of the film and what it might be about. This could be done to convey the unknown and to not give too much away about the film but allow the fact that is a thriller film to be known, for example, American Horror Story.
It is also common for thriller films to have a short event happen before the title sequence plays to show what the film might be about or what genre the film will be for example Pretty Little Liars.
Another convention of titles is that they mostly show their most famous actors in their title sequences to grab an audiences attention and to keep them engaged in watching the film. This is called star power as most people will watch a film just because their favourite actor o actress is in it.
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